Welcome to Marketing for Junior Certs!

In this blog you will find all you need to know in the wonderful world of Marketing for the Junior Cert. The material found here ranges from sample advertising clips/videos, a substantial powerpoint and finally sample exam papers and worksheets.

The Marketing Mix

The Marketing Mix is the combination of marketing techniques that can be used to successfully satisfy consumers' requirements profitably.

This combination of marketing techniques is often called the 4 P's of Marketing.

  1. Product
  2. Price
  3. Place
  4. Promotion
A Target Market is a group of consumers identified as being the people most likely to buy a particular product.  Advertising and promotion is aimed at this group.

Market Segmentation means subdividing the market for a product into specific groups of people who share common characteristics: eg young people, middle aged people and senior citizens.

Click here for a Worksheet on Marketing.
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